"I recognised the beauty behind web design and development at a young age. I loved drawing up ideas and dreaming about possible solutions to creating websites. Although I didn't realise it at the time, I was introduced to User Experience design at the age of 15 and have been actively using it ever since. Although I love the finished products I create, my true passion lies in the process of their creation; from concepts, wire framing and prototyping through to getting chest deep in code!"
"One of the many things that I love about web development is the creative freedom it allows. I really enjoy producing high quality products that is readily accessible to anyone with a link and an internet connection. I believe that one of the most important things about this industry is having empathy for the end user. The final product should not only serve its given purpose (i.e. fulfill business requirements), but also guide the user through the site by following UX processes."